Sarah Porter
Owner 

My passion for music and people has existed for as long as I have. I attended my first concert at the age of 4 and by the time I went to university, I had seen more artists perform than most anyone else I knew. I was always the last person to leave an event, and today is not much different. 

For 15 years, I was a massage therapist and a physiotherapist. I was quite physically active and played several instruments, which provided valuable insight into treating my clients (who were athletes to various degrees), helping them rehabilitate from injury. I was also fortunate to have the experience of being self-employed and having to learn to set and manage my own financial goals. As rewarding as this experience was though, it wasn’t feeding my soul. 

A few years ago, an opportunity presented itself for me to work with an artist in Canada. One thing led to another and now I spend my days helping artists with different aspects of their career – whether it be planning tour routings and bookings, onsite tour managing, consulting for career advancement strategies, or discussing publicity campaigns. I help artists create their best opportunities and to present the best show possible for their audience. 

My love of music and my dedication to helping others succeed is unquestionable. My experience as a health care professional has proved invaluable in the music industry. I place high value on taking care of one’s health – as being a musician is an endurance sport. I’ve developed the skillset of empathy, caring, tolerance and patience. I provide and expect reciprocal respect and honesty with any relationship, and working in the music industry is no different. My business is dedicated to helping support, nurture and facilitate the growth of an artist’s career and I am proud to be a part of that evolution. 

Welcome to Porter Music Management.